Find the clip on YouTube or other video platforms using the search term “Bob Dole Viagra commercial”. Analyzing the commercial requires focusing on several key aspects.
- Bob Dole’s Persona: The commercial successfully leveraged Dole’s image as a respected statesman. This choice added credibility and trustworthiness to the product. Note the subtle humor used; it avoids being overtly silly while still being memorable. Direct Address to the Audience: Observe how Dole directly addresses the viewer, creating a personal connection. This intimate approach helps overcome the stigma associated with erectile dysfunction. Music and Visuals: Pay close attention to the background music and accompanying imagery. The upbeat tone contrasts with the seriousness of the topic, creating a lighthearted atmosphere. The visuals are simple, focusing on Dole and building a sense of confidence and well-being. Subtlety and Nuance: The commercial avoids explicit depictions of sexual activity. Instead, it focuses on the improved quality of life associated with Viagra’s effects, highlighting improved relationships and general well-being.
Specific elements worth noting include:
The close-up shots of Dole, emphasizing his sincere expression. The use of natural lighting and settings, avoiding a sterile or clinical feel. The overall pacing of the commercial; it’s concise and avoids being overly long or drawn out.
The commercial’s success stems from its clever use of a familiar public figure, a relatable approach to a sensitive subject, and a well-executed balance of humor and sincerity. Its lasting impact lies in its effective communication, contributing to the destigmatization of erectile dysfunction and shaping public perception of medication for this condition. Further research could explore the commercial’s impact on Viagra’s sales figures and the broader conversation surrounding men’s health.
